Why Salesforce Webhook based Two-Way Syncing is So Important

Nowadays, the sky’s the limit when it comes to the wide variety of tools and applications that increase business efficiency. But alongside this growth comes a need for data sharing across applications. In the following article, we argue that two-way syncing is the best possible solution when it comes to integration. We also show how App4API performs Salesforce Webhook based two-way syncing as a native Salesforce tool on Salesforce AppExchange and consequently stands above the competition.

What is two-way syncing?

With two-way syncing, the relevant data in two integrated applications is synchronized almost instantaneously. So when data is created in one app, it is more or less immediately created within the other. What’s more, two-way syncing makes it possible to view records of changes made to existing data. It sounds simple enough, but how does it actually work? Let’s get technical.

How does Salesforce Webhook based two-way syncing work?

Webhooks are essential for two-way synchronization. They permit communication between two APIs without the need for a request from one system to another system. Instead, webhooks facilitate the ongoing flow of information between two systems. By eliminating a continuous request function, webhooks make two-way synchronization possible. Therefore, data is being both pushed and pulled between two systems.

How it works – two way synching

What are the alternatives to two-way syncing?

Over the past few years, we have seen a huge proliferation of integration solutions flood the market. Integration between tools and applications is no longer optional–it is necessary. However, many of these integration processes do not utilize two-way syncing. So what are the alternatives and how do they work?

  • Workflow automation: These forms of integration essentially use rule-based logic to set up automated solutions. For example, users can create a workflow that initiates a data sync every time a certain form is filled out.
  • Pre-built integration packages: Many tools have pre-built integration packages on the AppExchange. These are ready to use without much extra work on the user’s end.
  • Traditional extract, transform, load tools: These tools extract data from tools or applications, transform it into the proper format and load the data into databases.

What are the limitations to these alternatives?

Though workflow automation, pre-built integrations and traditional ETL tools do permit some basic integrations, they are fundamentally less effective when compared to two-way syncing. The core issue is that these three methods are ultimately one-way solutions. Though they can be manipulated to somewhat mimic the benefits of two-way syncing, they will eventually fall short.

  • Workflow automation: Workflow automations can be effective when performing simple tasks. However, once the logic is performed, the workflow automation is complete. There is no continuous synchronization. Furthermore, there is also a risk of duplicate records if two separate systems are utilizing the same data without real-time two-way synchronization.
  • Pre-built integration packages: These pre-built integration packages are easily available on the Salesforce AppExchange. However, they are usually very limited in scope. Trying to customize these pre-built integrations can be time consuming and difficult. And of course, these integrations are ultimately one-way.
  • Traditional extract, transform, load tools: Traditional ETL tools are not ideal for real-time synchronization. They are better options for slow changing data transformation and data warehousing. And again, they are a one-way solution.

Why is Salesforce Webhook based two-way syncing the best choice?

As we have shown, there are a variety of options for integrating multiple data sources. However, every alternative apart from two-way syncing has the definitive limitation of being one-way. Two-way syncing performs real time synchronization across two different applications or tools. As a result, two-way syncing preserves data integrity across multiple systems utilizing the same data.

With two-way syncing, data stays in synchronization. Data inconsistency is consequently eliminated and systems are made more effective. As a result, two-way syncing not only eliminates repetitive, manual tasks but empowers organizations to utilize the best new tools and applications without losing or degrading data.

App4API and two-way syncing

As we have shown, two-way syncing is far superior than other integration solutions. We have good news: App4API is a new solution here to help your organization with its next Salesforce integration. App4API is a native Salesforce tool on Salesforce AppExchange that performs two-way syncing. What’s more, App4API is easy to set up, only requires configuration knowledge and has a long list of additional benefits.

With App4API you can easily connect your Salesforce iteration to a wide array of applications on the market via two-way syncing. As a result, App4API ensures that your organization will have consistent data across various applications. Furthermore, two-way syncing makes it possible to see a transaction log of all ongoing integration activities. In conclusion, due to its unique position as a native Salesforce tool with two-way syncing capacity, App4API is the best integration solution for your needs.

App4API Salesforce Webhook is for real-time two-way synching, get it now on Salesforce AppExchange!

App4API Salesforce Webhook is for real-time two-way synching, get it now on Salesforce AppExchange!


  • Salesforce Webhook based two-way synchronization makes it possible to sync data instantaneously across two different applications
  • Webhooks permit two-way synching by eliminating a continuous request function
  • Alternatives to two-way syncing include workflow automation, pre-built integration packages and traditional extract, transform and load tools
  • Though these alternatives exist, they are fundamentally less effective
  • Two-way syncing is ultimately the best option when performing an integration
  • App4API is your new integration solution – a native Salesforce tool that performs two-way synchronization and is easy to set up
  • Get App4API now on Salesforce AppExchange